For the past several weeks, WWE has been teasing the return of “The Fiend” Bray Wyatt. Through QR codes, Jefferson Airplane’s “White Rabbit” song playing at WWE house shows and TV commercials, leaflets left on cars with coordinates, and other clues, WWE has led its fans down a literal rabbit hole. Rumors have swirled for months that Bray Wyatt’s return is imminent; tonight’s season premiere of SmackDown promises that the white rabbit mystery will be solved tomorrow night at Extreme Rules.
Bray Wyatt, whose real name is Windham Lawrence Rotunda, became a three-time world champion in WWE. He held the WWE Championship once and the Universal Championship twice. He also held the SmackDown Tag Team Championship (with Luke Harper and Randy Orton under the Freebird rule) and the Raw Tag Team Championship (with Matt Hardy) once each.
After taking a hiatus in August 2018, Wyatt returned to WWE programming in April 2019 with a different gimmick, debuting a horror-themed character by the name of The Fiend. Portrayed as suffering from a transformative multiple personality disorder, The Fiend randomly switched back and forth between his good side of a Mr. Rogers-esque children’s television host, and his bad side of a grotesque monster clown. Wyatt was released from his WWE contract due to ‘Budget Cuts’ in July 2021.